The great uncle of one of the founders of Netflix, Marc Randolph, is Edward Bernays, considered by many to be the father of modern propaganda.
Randolph equals Apple.
Bernays equals Tree.
“Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos…Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”